K-pop is making huge waves across the pond, but girl groups like Black Pink are starting to show an even more promising start. Their fifth single ‘As If It’s Your Last’ became their fifth consecutive top 10 hit in South Korea while peaking at #3.
In North America, ‘As If It’s Your Last’ catapulted and debuted at #45 on Canada’s Hot 100 chart, making it the highest peak ever for a K-pop group. Korean boy band BTS’ ‘Not Today’ has a peak of #77 on the Canadian Hot 100 with the addition of ‘Blood, Sweat & Tears’ (#86), and (#100) ‘Spring Day’. Last year in 2016, Black Pink made a splash on the charts as well with ‘Playing With Fire’ peaking and debuting at #92.
The United States’ Hot 100 chart can be tough to chart in, especially for outside international groups who are trying to push their way into the mainstream spotlight. ‘As If It’s Your Last’ may have debuted and peaked so far at #113 (equivalent to Bubbling Under Hot 100 at #13 meaning it was just 13 places from actually charting on the Hot 100) but it goes to show that with the right lined US performance promo, things can slowly build together for the promising girl group in the states.
In just two weeks, the music video for ‘As If It’s Your Last’ has gained an impressive 50 plus million views. The initial 24 hour viewing period not only broke prior K-pop music video views but international girl group videos belonging to acts like Fifth Harmony and Little Mix.
It is currently tied at #23 on the top 25 list of most viewed online videos in the first 24 hours.