The BBC’s new talent contest Let It Shine beat The Voice in their first Saturday night battle, overnight data shows.
Gary Barlow’s search for a musical boyband drew 6.25 million viewers – 29.9% of the wider TV audience – to BBC1 from 7pm. The show’s first ever episode wheeled out the first set of young, cute male wannabes longing to impress Barlow, former X Factor judge Danni Minogue, Spandau Ballet star Martin Kemp and Glee actress Amber Riley.
It beat the return of The Voice, which made its ITV debut with 5.95 million viewers, and a 26.9% audience share. This is the show’s lowest launch audience to date, and represents a 1.1 million decline on the 2016 series’ 7.12 million opening number. The show saw Sir Tom Jones make his coaching return, joined by US stars Gavin Rossdale and Jennifer Hudson – with veteran coach Will.i.am making the channel jump.
Elsewhere, obstacle challenge Ninja Warrior UK rose from last week’s low to attract 2.36m, whilst Pointless intrigued 5.25m on BBC1.
Let It Shine and The Voice UK continue next Saturday on BBC One and ITV respectively.
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