Billie Eilish is back with a bang, and this time she’s floating—literally!
On Friday (September 27), the 22-year-old pop sensation released the music video for her acclaimed single “Birds of a Feather,” and it’s already creating quite the buzz. Taken from her latest album Hit Me Hard and Soft, this haunting visual is directed by Aidan Zamiri, who’s no stranger to creating captivating imagery, having worked with Charli XCX on some equally wild projects.
In typical Billie Eilish fashion, the music video takes viewers on a journey that’s both eerie and romantic, and it’s got fans talking. It opens with Billie sitting alone in what appears to be a plain, empty office—nothing too special, right? Well, things take a turn when she’s suddenly dragged across the floor by an invisible force and, before you know it, she’s levitating in the air.
The supernatural vibes are strong as Billie starts spinning in her chair before being dragged and smashed into different rooms of an office building, but she remains unphased, singing passionately about love. “It might not be long, but baby, I/ I’ll love you ’til the day that I die,” she croons, as she’s smashed into a glass room, shattering everything—including her glasses. The whole thing feels like a metaphor for love: unpredictable, overwhelming, but oh-so-alluring.
The song “Birds of a Feather” has already been making waves on TikTok and Instagram, soundtracking countless videos over the summer. But this music video takes things to the next level, adding a visual narrative to the emotional weight of the song. It’s a reminder of why Billie Eilish remains a force to be reckoned with in modern pop music—always pushing the envelope and making us feel all the feels.
What’s even cooler is the behind-the-scenes story of how the song came to life. Billie Elish revealed on Jimmy Kimmel Live! earlier this month that she and her brother, Finneas, actually started working on “Birds of a Feather” in the back of an SUV in Brazil. She even shared a video from that day, showing how they casually pieced the track together, despite Finneas’ laptop tragically dying mid-session. “That song never felt right… there are so many different versions,” she admitted, laughing at how different the track sounded back then. It’s safe to say all the tweaking paid off because the final version is everything fans could hope for.
The release of the “Birds of a Feather” music video comes just in time for Billie’s Hit Me Hard and Soft world tour, which kicked off on Sunday (September 29), in Quebec. And if this music video is anything to go by, her live shows are going to be just as mind-blowing. Fans across North America will get to experience the magic live as Billie makes stops in cities like Philadelphia, New York City, and Inglewood, California, with tickets flying off the shelves faster than you can say “bad guy.”
As for the music video itself, it feels like a perfect addition to Billie’s growing visual catalogue, which she’s been hands-on with since day one. In an interview back in 2021, she talked about how much she loves being involved in the creative process of her music videos. “I am a very visual person, and music videos have always been my favourite form of artistry, ever since I was a kid,” she said. And it shows! From the spinning chairs to the eerie, ghost-like movement, it’s clear Billie’s imagination knows no bounds, and that’s exactly why her fans adore her.
Whether you’re a fan of the haunting visuals or the dreamy, romantic lyrics, “Birds of a Feather” is a video you won’t want to miss. With her world tour around the corner, Billie Eilish is showing no signs of slowing down, and we’re all just along for the ride—wherever it takes us!