In-demand British R&B boyband No Guidnce take ownership of their musical destiny in a major way this week, with the release of their exceptional new EP ‘Confessions of a Loverboy’.
Made up of 5 innovative soul infused, 90s-inspired tracks, the extended play presents as a a bold and emotionally charged statement, that blending classic rhythm and blues, with contemporary influences.
With Zeekay’s soaring vocals enhancing the bridge, on the projects lead single ‘Around Me’ the boys yearn for intense, unrepentant love. While ‘Different Ways’ delivers as a poignant, piano-driven ballad that evokes the emotional depth of a Ryan Tedder classic, ‘Nostalgic’ incorporates Jersey club sounds into a pop-leaning piece reminiscent of *NSYNC and B2K. Combining R&B and funk, the EP’s final song ‘Break The Pattern’ exhorts listeners to embrace new love while bringing hope.
According to the group, the new track ‘Lovers To Enemies’ tells the story of a relationship turning sour as the partners use toxic methods to compete for each other’s attention.
Adding further: “This is a cool song for us as it’s heavily inspired by the late 90s and early 2000s hip-hop R&B sound that would be played in the clubs, which makes it feel like a real boyband anthem and therefore is the focus single of our comeback EP!”
Listen to ‘Confessions of a Loverboy’ below:
Made up of Londoners Zeekay, Eshan, Josh and Kaci, No Guidnce plan to set the tone for what it means to be a boyband in the modern era, paving their own path by pushing the boundaries of genre in their music, whilst also proving that R&B is more alive and necessary than ever!
Their debut EP ‘Is It A Crime?’ was born from collaborations with an all-star team of producers and writers, that includes Victoria Monét (Ariana Grande, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name just a few.
With boybands becoming somewhat of a rarity in the recent years, No Guidnce has managed to brilliantly establish a new lane in music, that will undoubtedly transform the musical landscape unlike we’ve ever seen before.
Download / stream ‘Confessions of a Loverboy’ here
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