K-pop powerhouse BTS are bringing a taste of home to fans around the world through a new global partnership with Oreo.
The K-pop superstars have teamed up with the iconic cookie brand for the Limited Edition Oreo x BTS Cookies, a collaboration that blends the group’s Korean roots with a fan-focused collectible experience. Rolling out across more than 80 countries, the release marks BTS’ first worldwide partnership with a snacking brand.
At the center of the collaboration is a new hotteok-inspired creme flavor. The filling draws inspiration from the popular Korean street snack, a sweet brown sugar-filled pancake that the members have spoken about enjoying while growing up. Paired with Oreo’s first-ever purple cookie wafers, the release pays tribute to both BTS’ heritage and the group’s longstanding connection with ARMY.
The partnership goes beyond flavor. To celebrate BTS’ 13th anniversary, the group personally designed 13 collectible cookie embossments that appear throughout the packs. Fans can discover designs inspired by the band’s journey, including member references, BTS-themed imagery, and hidden messages created specifically for ARMY.
The packaging itself also nods to South Korea’s vibrant street market culture, reflecting the sights, energy, and foods that helped inspire the collaboration.
Alongside the launch, Oreo is inviting fans to participate in what it describes as the world’s largest love letter to BTS. Beginning June 8, fans can scan a QR code found on packaging or visit the campaign website to submit personalized digital messages using a range of interactive stickers, decorations, and phrases. Selected participants will also have the opportunity to win exclusive BTS and Oreo-themed prizes.
The limited-edition cookies became available for presale on June 1 before arriving at retailers on June 8. The release is available for a limited time while supplies last.
As BTS continue to expand their influence beyond music, the Oreo collaboration highlights the group’s ability to turn everyday products into global cultural moments while keeping fans at the center of the experience.
For more information and updates on the Limited Edition OREO & BTS Cookies, fans can visit OREO.com/BTS.
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