Cheryl looks stunning at X Factor launch

Cheryl Fernandez-Versini looked absolutely stunning as she attended The X Factor launch in London earlier tonight.

The Geordie babe wore her brunette hair in loose waves and wore a front zipper floral dress by Balmain, she teamed the pretty frock with gold heels.

Cheryl had her enviably legs on show at the press event and looked happier than ever

Chezza who is now an executive producer of The X Factor, attended the event alongside fellow judges, Simon Cowell and Nick Grimshaw, Rita Ora was unable to attend as she had prior commitments in America.

Simon Cowell was seen sporting a new beard and moustache to the press launch.

The X Factor returns to our TV screens on Saturday and Sunday night at 8pm.