Later this month, Xfm is set to be relaunched as Radio X. Described as male-focused with a bloke-friendly line up of presenters; it seems the new station will be the Yorkie Bar of the radio world… simply, NOT FOR GIRLS!
Family Fortune’s host Vernon Kay is taking over the mid-morning slot, Johnny Vaughan will be on at drive time and Kaiser Chiefs frontman Ricky Wilson is set to present the weekend shows.
However, the biggest bombshell of the new DJ line-up is Chris Moyles, who will be launching his new breakfast show at the end of the month. Chris left BBC radio 1 in 2012. A popular and well-liked presenter, his ratings peaked at a massive 7.2 million listeners during his 8 year stint. Since taking over the same slot, Nick Grimshaw has struggled to hold onto such high numbers and ratings have plummeted to their worst in 12 years. With the return of Chris to breakfast-time radio, Nick is likely to have a fight on his hands to keep all of his existing fan-base.
With the new rock station set to play ‘fresh rock and guitar-based music’, male listeners can expect a stodgy diet of Florence and the Machine, Catfish and the Bottlemen, Arctic Monkeys and the like. Over the upcoming months, Moyle’s himself will be travelling the country showcasing his favourite bands in a series of exclusive live music events.
Radio X will be available across the UK from the 21st September, on digital radio platform D1, 104.9fm London, and 97.7fm Manchester. With the new station going national, it certainly begs the question: will this star-studded relaunch contribute further to the ongoing exodus of Radio 1 listeners?