Demi Lovato explores the deeply personal journey of “29” in her new live performance

Coming off the release of Demi Lovato’s brand new album, “HOLY FVCK”, the iconic songstress has released an official live performance of one of the notable songs off the release, “29”. Bringing to the forefront of this visual interpretation of the song is a long history working with Vevo’s team to create a completely bespoke set that allowed room for honesty and vulnerability.

The intention of the performance space was to strike a balance between alluring and disorienting, clean and approachable. The camera pans in to find Demi on a red-carpeted platform illuminated by a grid of bright white lights. Clad in a black leather skirt and black blouse, Demi stalks towards the camera, snarling and belting with her band supporting from the side.

“My new album HOLY FVCK is a deeply personal journey that begins with pain and anger, and through this emotional release, the album concludes in a hopeful place of joy that allows me to take my power back from the very things that made me angry,” Demi says on the release of her newest album and collaboration with Vevo. “I knew I wanted to showcase my new music in a unique way for my fans, both visually and sonically. So when an Original Live Performance with Vevo was on the table, I immediately started to brainstorm creatively – the lighting, the room design, my look and outfits, how to incorporate our incredible female live band – all of it! The Vevo team made this vision a reality with me, and I hope my fans can feel the emotion and power through these live performances.”

To celebrate the release of the album, Demi is heading on the road to showcase her album to her adoring fans across South America and North America this Fall. Fans can expect to hear new songs from the album as well as reimagined rock versions of Demi’s hits, including “Sorry Not Sorry,” “Cool for the Summer,” and more.

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