In a bid to remind people of the importance of “human interaction for mental wellbeing during one of the most isolating times of the year”, the 19-year-old TikTok sensation will perform at the cities university during what is often dubbed the ‘bluest’ month of the year.
Following research from Census Wide that almost 60% of Gen Z struggle to make connections in real life, Azar aims to tackle problems of loneliness by offering everyone the opportunity to win tickets to the exclusive gig and build relationships with fellow fans both online and in real life.
Commenting on the show – which both parties hope will motivate young people to step outside of their comfort zone and push their social boundaries – the ‘fight or flight’ singer says: “I’m part of the generation that has grown up with social media, always able to hide behind our phones and I realise how difficult it can be to connect with new people. It’s so important for me to help people my age to get out there, make memories, and develop real-life connections, and I hope this gig is the kick-starter for lots of long-standing relationships.”
To be in with the chance of attending the one-off gig, users will need to download the Azar app and enter their details before January 5th, 2024.
drunk text (official music video)
Azar have also partnered with popular UK illustrator Tess-Smith Roberts for the campaign, who has curated an incredible art mural takeover in the University of Birmingham bathrooms, putting a twist on a space that is often used to escape and instead inspiring Gen Z to “look up from their screens and connect with those around them”.
The artwork is featured in the bathrooms by the gig venue, with smaller replicas in neighbouring universities Birmingham City and Aston.
Launched in 2014, and developed by a Korean-based IT company Hyperconnect, Azar is a video chat app that instantly connects users with millions of others nearby and around the world.
Created to “break down the walls of nationality, culture, language, and gender with the swipe of a screen”, subscribers can meet, and video chat with, people of similar interests.
Hyperconnect has successfully developed a variety of services that are based on video communication and artificial intelligence technology.
The company is best known for its social discovery Azar, which launched its live streaming service this year within the app that is rapidly gaining its popularity.
‘Azar Live’ lets Azar users watch as a guest or host their own live streams.