Snoop Dogg and Joe Flizzow release new single and video “Pioneers” as Johor Darul Ta’zim’s 2022 Official Theme Song

Malaysian Super League champions Johor Darul Ta’zim  Football Club (JDTFC), today announced a new strategic collaboration with Universal Music South East Asia (UM SEA) and Def Jam Recordings SEA for the release of “Pioneers”, the  club’s official 2022 theme song, created and performed by global hip-hop icon Snoop Dogg  and Joe Flizzow, one of Malaysia’s most popular and acclaimed rappers, who also serves as  President, Def Jam Recordings SEA. The track, forms part of JDTFC’s wider global branding  strategy, developed in partnership with UM SEA.

The track’s inspirational tone will allow for fans to channel and appreciate the essence of  JDTFC’s values of winning-mentality, innovation, discipline, and excellence at the highest level.

“Pioneers” was performed by Snoop Dogg and Joe Flizzow and produced by SonaOne with  lyrics inspired by JDTFC’s tireless efforts in setting new football standards in Malaysia and the  success that have come on and off the pitch since 2013. The vocals were recorded in Los  Angeles and Kuala Lumpur, with mixing and mastering completed in Los Angeles.

HRH Tunku Ismail Ibni Sultan Ibrahim, Owner, Johor Darul Ta’zim Football Club said, “Universal Music Group is the largest music company in the world with a very rich history of  award-winning artists and great music that have shaped the entertainment industry for almost  100 years. Having a phenomenal hip hop legend like Snoop Dogg to perform JDT’s 2022  official theme song with our Johorean artiste, Joe Flizzow is truly an amazing collaboration.  We hope that “Pioneers” will mark the beginning of many more collaborations between JDT  and Universal Music in the years to come.”

Calvin Wong, Universal Music Group’s CEO, Southeast Asia & SVP, Asia commented, “We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative. The experience and creativity of Universal Music SEA and Def Jam Recordings SEA’s teams of artists and executives will help expand the legacy of JDTFC and cultural impact of our  artists, not only in Malaysia and South East Asia, but around the world. We are truly proud to  play a part in JDTFC’s global brand strategy and hope our artists will unite JDTFC’s fans  globally through music.”

Kim Lim, MD of Universal Music Malaysia remarked, “Artist collaboration is one of the biggest  creative forces driving music and brands today. The beauty of this unique partnership with  JDTFC is that we can provide breakthrough opportunities for local artist and upsurging  homegrown brand with international superstar like Snoop Dogg. I believe this collaboration  can open up a whole new world of sounds, styles and opportunities between Universal Music  Malaysia and JDTFC in future seasons.”

(Press release)

Watch Snoop Dogg and Joe Flizzow’s “Pioneers”

For more information, please visit www.johorsoutherntigers.my

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Written by LeahBlack

Los Angeles based writer / music and animal enthusiast
Pitches: marieleahblack@gmail.com