Australian pop-rock band, 5 Seconds of Summer, gave us a sweet surprise when they released the “Valentine” music video earlier than we had expected. The original release date for the music video was set to be on September 14, but 5SOS announced that fans could watch the video on September 12 with Apple Music. That was a huge tease for those of us without Apple Music.
welp the valentine music video is out and guess who cant watch it cause they don’t have apple music!?? ME
— ? (@morescth) September 12, 2018
After many fans expressed their inability to watch it, we were ecstatic to see that the band released “Valentine” with VEVO on September 13.
“Valentine” was directed by band member, Ashton Irwin, and by the band’s photographer, Andy DeLuca. Much of DeLuca’s work for 5SOS is known to be vintage, nostalgic, and unique – quite fitting for the new Youngblood era.
The visuals for this music video encapsulates just that. It is the embodiment of a modern day twist to the “70’s glam rock” aesthetic; glitter, gold, and VHS filters.
Video for valentine ???
Amazing work @Ashton5SOS and @shmandeluca for pulling this together
glitter for life https://t.co/Jxj8zItqC8 pic.twitter.com/Xq6ojIBwRD
— Luke Hemmings (@Luke5SOS) September 14, 2018
The dancing skeletons shown in various clips add a dark, humorous, and ironic feeling to this song about lazy love.
With the shots of the boys wearing eyeliner, nail polish, glimmering eye shadow, and sparkling golden face paint, 5 Seconds of Summer continue to break the stereotypes about their band and defy gender roles in this music video.
If you haven’t seen the “Valentine” music video yet, you can check it out here:
We love the creativity that is found in “Valentine”. Tweet us your thoughts on the music video @CelebMix!