On June 22, 2023, AllSaints, the renowned fashion brand, joined forces with Caliwater to host an exclusive summer kickoff event at the Montrose Beverly Hills Rooftop. The occasion marked the launch of AllSaints’ Summer Sunglasses Collection, featuring a range of stylish eyewear designed to make a statement. The star-studded rooftop festivity attracted an array of VIP guests, including celebrities, influencers, and industry insiders.
The event was a gathering of Hollywood’s finest, with notable attendees such as Oliver Trevena, Marta Pozzan, Sarunas J. Jackson, Harry Goodwins, Rob Raco, AnnaLynne McCord, Tammy Kay Ly, Olivia Rodriguez, Rachel Wilson, and many more. The VIP guests were all eager to celebrate the collaboration between AllSaints and Caliwater.
Throughout the evening, guests were treated to a selection of specialty cocktails, curated to complement the vibrant atmosphere. The spicy watermelon crush and summer mojito, featuring Caliwater Cactus Water in flavours like Watermelon, Ginger & Lime, and Wild Prickly Pear, were the drinks of choice. Paired with these refreshing beverages was El Cristiano ultra-premium tequila, adding an extra touch of sophistication to the evening. Caliwater Cactus Water was also available to keep guests hydrated, the cactus water in question was originally founded by Oliver Trevena and Vanessa Hudgens.
The party also featured a range of beverage options, with a summer wine selection from Malibu Rocky Oaks Estate Vineyards, offering exquisite whites and rosé. Peroni Nastro Azzurro, renowned for its Italian Lager, provided beer options, including its non-alcoholic ABV 0.0% variant. Meanwhile, Holi Scoops kept attendees cool with their delightful dairy-free ice cream made from healing plant adaptogens, ensuring a guilt-free indulgence.
As the night progressed, guests had the opportunity to explore the AllSaints Summer sunglasses collection. The new line showcased three highlighted silhouettes: The Calypso, The Phoenix, and The Blaze. Attendees were gifted these stylish sunglasses, which perfectly complemented AllSaints’ latest Summer outfit collection pieces. Branded beach balls, surfboards, and beach towels adorned the Montrose rooftop, creating a vibrant summer ambience against the backdrop of Los Angeles’ panoramic views and a sprawling rooftop pool.
AllSaints proudly unveiled their highly anticipated Summer Sunglasses Collection, marking their first-ever foray into summer eyewear and expanding their impressive non-apparel offerings. The collection boasts six gender-fluid styles, each available in a range of captivating colourways. With prices starting at $189, these fashion-forward sunglasses are not only stylish but also functional, featuring UV400 lenses that provide complete protection against harmful sun rays, including 100% UVA and UVB protection. This exciting addition to AllSaints’ lineup showcases their commitment to delivering innovative and trend-setting designs that resonate with their fashion-savvy audience.
Scott Anderson, Menswear Director of Design at AllSaints, expressed his excitement about the new sunglasses collection. “Our all-new unisex sunglasses line is inspired by a mix of iconic shapes adopted and worn by the archetypes of different youth subcultures from the 50s to the 90s. Designed for everyone to give instant attitude,” he said.
AllSaints, founded in East London in 1994, has become synonymous with edgy and distinctive fashion. Renowned for their cult leather jackets and signature biker boots, AllSaints continuously pushes the boundaries of style, embracing innovation and individuality. The Summer Sunglasses Collection represents a significant expansion into non-apparel items, offering fashion enthusiasts a chance to complete their looks with statement eyewear.
The event, expertly produced by The Influence, served as a testament to the spirit of collaboration and creativity. AllSaints and Caliwater came together to curate an unforgettable evening, celebrating fashion, music, and the essence of summer. As guests mingled, danced, and enjoyed the breathtaking views, the rooftop party became a symbol of AllSaints’ rebellious attitude and Caliwater’s commitment to hydration and healthy living.
With the successful launch of the Summer Sunglasses Collection, AllSaints continues to shape the fashion landscape, inviting individuals to express their unique style and embrace the allure of originality. The partnership between AllSaints and Caliwater exemplifies the power of collaboration, offering an exciting glimpse into the future of fashion and lifestyle.
For more information about AllSaints and their latest collections, visit their official website.