American Eagle is a U.S.based clothing and accessories retailer with an interesting global campaign for their Fall line this year. They shared exclusively with GQ.com that the company is featuring stylish young stars with huge social media followings.
Some of those stars include former YouTuber and current musician Troye Sivan, GQ’s favorite model-of-the-moment Michael Lockley, actress and singer Hailee Steinfeld, and Black-ish star Yara Shahidi. The campaign photos of the stars (Photographed by Cass Bird and styled by Sara Moonveare) are tagged with an inspirational quote from each personality tied to the campaign’s #WeAllCan theme. The responses range from “I Can Love Anyone” and “I Can Create My Future”, to “I Can Dance Weird”.
The line for this campaign will feature a collection of t-shirts and limited edition hand-painted denim jackets highlighting the message. You can find the collection sold exclusively on AE.com starting tomorrow!
We love that American Eagle is standing for something greater than just “cool” clothes. They’re taking the time to share an important message all the same time. What could be cooler than that?
Are you excited for this campaign? Let us know by tweeting us @CelebMix!