Just in time for Halloween, our favourite witchy girl band, B*Witched, are back with a brand new track – a cover of the smash hit Wilson Phillips song, ‘Hold On’.
A time of 90s nostalgia is upon us; in the world of fashion and, now, music. Following on from their massive success as part of the reality show The Big Reunion, and just in time for Hallowe’en, our favourite four Irish lasses are back with a bona fide rendition of the Wilson Phillips smash hit song, ‘Hold On’. We are all guilty of wearing masks whether that be to the world or to ourselves but, ultimately, the freedom of being true to yourself is life’s goal – and that is the message which this band aims to put across on this latest release.
For those of you who need a reminder, B*Witched are twin sisters Edele & Keavy Lynch, Lindsay Armaou and Sinead O’Carroll. Originally formed in 1997, the band had huge global success selling over 3 million albums worldwide and notching up four No. 1 UK hits with their first four singles, ‘C’est la Vie’, ‘Rollercoaster’, ‘To You I Belong’ and ‘Blame It On The Weatherman’. But heartbreaking shock hit the nation when the band’s label dropped them suddenly in the height of their success.
In the wake of their unprecedented success with The Big Reunion, however, it’s clear that their label will come crawling back with their tail between their legs, as B*Witched have had sell-out shows the world over and have been touring and reconnecting with their fanbase in the wake of the reality show.
This new track was always a firm favourite at the shows. Singer Sinead says, “we love the empowerment we get when we perform this song live… and how uplifting the universal anthem ‘Hold On’ can be. It’s definitely a moment when we feel we are all in sync with the crowd and fans.”
The song is set to a beautifully told story of star-crossed lovers in the clips from the romantic Aiysha, a film by David Cowley. Words float across the screen at the video’s conclusion; a message from the girls themselves which reminds us to “B* Brave, B* You, B* Loved. Love from, B* Witched.” These girls are on a mission to spread the love this Hallowe’en, with an overarching message that life is best when you can be true to yourself.
Let us know your thoughts on the new track at @CelebMix!