Beyoncé, who last week revealed to the public that she is starting her own athleisure clothing line called Ivy Park, recently sat down for an interview with Elle Magazine.
In the interview, Beyoncé opened up about the clothing line and the name behind it, the constant pressure she faces to be perfect, and what it’s like being a businesswoman. The full interview can be found in the May 2016 edition of Elle, available digitally on April 5th.
When we first heard what Beyoncé was calling her new clothing line, we were just a little bit confused. And apparently so were the people at Elle. When they asked her to explain the line’s unique moniker, she gave an inspiringly clever response.
“It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I call it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set goals, and accomplish them.”
Well said, B, well said. We’re pretty sure Beyoncé’s adorable daughter with hubby Jay Z, four-year-old Blue Ivy, had a little something to do with the clothing line’s name as well, though.
The Formation singer, a self-proclaimed feminist, also offered some words of wisdom when asked about the pressure she’s under to be perfect. With the new clothing line, a fast-approaching world tour, and an album on the way, we don’t know how she handles the stress. Below is what she said.
“It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health — take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.”
In the interview, Beyoncé was also asked how it feels to run her own company and be a businesswoman. She admitted that while it is definitely something that she finds exciting and thoroughly enjoys, it is definitely “a burden and a blessing.”
Ivy Park will officially be unveiled on April 14th, when it hits Net-a-Porter, Topshop, and Nordstrom. Prices for the 200-piece collection will range from $30 to $200, meaning not only can you work out and lounge around effortlessly cool active wear designed by Queen B herself, you can do it for a reasonable price. What a time to be alive.
Are you excited for Ivy Park? Comment below or tweet us @CelebMix.