As summer comes in with force, the summer anthems are dropping and Boy Boy has got the addicting track release for 2023, titled “Bounce”, which features BackRoad Gee. Alongside the release of the single, Boy Boy has also dropped the accompanying music video which brings the track to life, highlighting the essence of London’s nightlife. This acts as the follow-up to Boy Boy’s single “Contract” and BackRoad Gee’s feature on The FaNaTiX’s single “Rev It” alongside Stylo G.
Boy Boy, hailing from the vibrant island of Trinidad, emerges as a rising sensation in the world of dancehall. From a tender age, his deep-rooted love for music blossomed under the nurturing guidance of his mother and grandmother, in the vibrant Caribbean country. Despite his relatively short stint in the industry, Boy Boy has already made remarkable strides, positioning himself as one of the most promising talents within the international dancehall scene, with his 2019 single, “Adrenaline” becoming his most-streamed track on Spotify with over 6 million streams, with his debut single “Die Die” amassing 1.2 million streams on the platform. Boy Boy’s music embodies a unique fusion, blending the infectious rhythms of dancehall, reggae, and hip-hop, resulting in a captivating sound that is entirely his own. His distinctive flow, hard-hitting lyrics, and seamless transition between styles have garnered comparisons to the legendary icons of dancehall. With a powerful delivery that leaves an indelible impact, Boy Boy has swiftly carved out a name for himself, amassing a dedicated global following that resonates with his electrifying artistry.
As for BackRoad Gee, he is an artist hailed for his unique and onomatopoeic style and he has captured the attention of the music world with his distinctive rap technique. BackRoad Gee’s appeal is difficult to define in words, primarily because he has forged his own linguistic universe, incorporating idiosyncratic slang into his infectious hooks and adlibs. This fusion of sounds has propelled him to garner widespread support and acclaim from notable tastemakers, including BBC 1Xtra, Spotify, Apple Music, No Signal, Complex, Clash Magazine, and DJ Mag. As a polyglot who fluently speaks four languages, BackRoad Gee embodies the essence of versatility and linguistic prowess, further enhancing the dynamic nature of his rap style. In 2020, his breakout hit “Party Popper” captivated audiences, effectively dispelling concerns of monotonous flows and predictable beats in the UK rap scene. The track’s viral success, rapidly spreading across social media platforms, attested to its undeniable allure. However, BackRoad Gee is not content with resting on past achievements. With unwavering determination, he seeks to surpass expectations and defy limits, fueling anticipation for his future endeavours and solidifying his position as a trailblazer in the industry.
Speaking about this new single ‘Bounce’, Boy Boy says, “I’m really excited to be collaborating with BackRoad Gee on this track. He’s one of the hottest artists in the scene right now, and I knew that working with him would take my music to the next level. Joffstar’s production really brings out the best in both of us, and I can’t wait for our fans to hear what we’ve been working on.”,
BackRoad Gee went on to add: “Working with Boy Boy on this track was a no-brainer. We have a lot of respect for each other’s music, and we both bring something unique to the table. Joffstar’s production is next level, and I think that together, we’ve created something really special that our fans are going to love.”
Watch the official music video to “Bounce” by Boy Boy featuring BackRoad Gee here:
Written by Boy Boy, BackRoad Gee, Joe Gosling, and Joffstar, according to Spotify, with Joffstar and Joe Gosling acting as producers, “Bounce” is a rhythmic dancehall hip-hop track that is bound to sweep dancefloors around the world. Addicting to no end, the combination of Caribbean dancehall with UK grime rap is sensational, easily allowing both artists to blend their music energies and create a summer anthem guaranteed to stay stuck in your head for the rest of the day. Perfect for getting the party started, Boy Boy doesn’t hold back with his infectious vocal delivery and melodic vibe while BackRoad Gee’s feature brings a gripping rap flow that hits hard. “Bounce” really does live up to its name, bringing a dance vibe with its piano arrangements and the undeniably addicting drum beat. This unstoppable party starter is exactly what has been missing in our party playlists.
As for the music video, which has been directed by Jay Papworth and Money Mike, we watch the artists perform “Bounce” to the camera while they seem to be inside a safe where there is a lot of British money in stacks. Vibing off each other and the song itself, Boy Boy and BackRoad Gee bring the energy from the very first second. There are also scenes intercut throughout of a packed dancefloor where it’s clear that they are all loving the track.
Stream the brand-new single on Spotify here:
“Bounce”, by Boy Boy featuring BackRoad Gee, is available to download and stream, right now, across all platforms, via 23 Formation Music Limited.