July 23rd marks a very important date for One Direction and their fans the 10th Anniversary of the band’s formation.
A special ‘10 Years of One Direction’ website has been created. It promises to be an immersive and exciting interactive fan experience that will take fans on the ultimate trip down memory lane.
The site will take the form of a timeline charting the history of the group, from the first audition right up to the start of their hiatus. It will host an archive of music videos, artwork, TV performances, behind-the-scenes and rarely-seen content, all in one place.
Fans will also be able to generate their own shareable ‘mixtape’ playlist on the site, which will be personalised according to how they’ve interacted with the site’s content and the eras they’ve spent the most time exploring.
It will also allow fans to connect to Spotify or Apple Music, with the mixtape playlists being saved to their respective accounts.
There will also be a brand new video created which will premiere on Youtube which will document highlights of the band’s career, from The X Factor to releasing their last single ‘History’, it will include candid behind the scenes content.
What has us most excited about this epic down memory lane is reformatted EPs will be released across streaming platforms, featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks.
The site will be launched on 23rd July!
Let us know if you are excited to explore the new website and celebrate 10 years of One Direction on @CelebMix!