Steve Likoski
“If I Ever” is the latest release from pop sensation Conor Maynard and it’s a must-listen for anyone looking to experience the evolution of his sound. Maynard, who’s known for his infectious pop beats, has taken his production skills to new heights with this track. The song is a masterclass in pop production techniques, with a mix of electronic and R&B elements that work seamlessly together to create a soundscape that’s both immersive and memorable.
Conor’s vocals are just as impressive as the production, with powerful, emotive delivery that brings the story of “If I Ever” to life. The track explores themes of trust and suspicion in relationships and Maynard’s storytelling is nothing short of outstanding. He paints a picture of a love story that’s both relatable and captivating, leaving you wondering what will happen next.
The music video is directed and produced by Conor himself, the split-screen format takes us on a journey through two parallel realities, one in which Conor snoops onto his girlfriend’s phone, and the other in which he doesn’t. The fallout from his actions in the first reality is a stark contrast to the loving life they lead in the alternate universe. It’s a powerful commentary on the impact our choices can have on our relationships and a poignant reminder to always consider the consequences of our actions.
Conor has revealed that the inspiration for the song came from a rough breakup he experienced at the end of 2022. In a recent interview, he stated, “I took the time to pour it all into the only thing that ever seems to help me get through difficult moments – my music.” This honesty and vulnerability make “If I Ever” an even more impactful piece of art and a testament to the power of creativity to help us heal.
As we move into 2023, Conor has promised to continue releasing new material from this era of creativity. He’s definitely an artist to keep your eye on, and we can’t wait to see what he has in store for us next. So, keep your ears open and follow Maynard’s socials for continued updates on his return to the world stage.
