Kelly McFarland
Our friends at Cybersmile have done some amazing collaborations over the years but the new ‘Sharezees’ campaign with Urban Outfitters might just be our favourite to date.
The aim of the ‘Sharezees’ campaign is to discourage teens from sharing their passwords and security PIN codes – a habit that can have devastating consequences.
Password and PIN code sharing can lead to personal accounts being accessed without permission and private information being exposed publicly – leading to blackmail, sextortion, financial fraud, reputation damage and other harmful outcomes that can affect education or employment prospects later in life. With the popularisation of social media and streaming services, password sharing has become more normalised in recent years.
Approximately 800 people each year use our help and support services for issues related to sharing passwords or PIN codes.
In the campaign video, Izzie Rodgers and Cybersmile ambassador Amazing Arabella are seen modelling a limited edition collection of Urban Outfitters x Cybersmile clothes that are perfect for good friends to share – but with the message: “Share anything but your password.”
The launch of the Sharezees campaign follows the success of our previous #TrollingIsUgly campaign with adam&eveDDB in 2018 which won Gold, Silver and Bronze Lions at the Cannes Lions International Festival of Creativity.
You can find out more about the wonderful work Cybersmile does, here!
