Daya has unveiled the music video for her powerful new single, ‘Safe’.
The visual sees the artist trying to find comfort in any way she can, as she spends time alone in a pastel pink room, and sits on a swing. Daya captures the childhood feeling of being safe, however, the visual also has a dark element which reflects the inspiration behind the song.
Written immediately after the Route 91 Harvest Festival shooting in Las Vegas with Laleh and Joel Litle, ‘Safe’ captures her thoughts and emotions as she questions why we can’t feel as safe in the world as we did when we were younger.
Speaking about he track, Daya said: “I want my song ‘Safe’ to be an invitation to start a positive dialogue in a world in need of compassion.”
Watch the music video for ‘Safe’ below.
Alongside her new video, Daya has launched the #SafeIs campaign, where she encourages us to uplift each other by sharing what makes us feel safe in the world.
Kicking off the challenge, she described feeling safe as “running through the grass, playing guitar, playing a new song really loudly in the car, spending time with my girlfriend, spending time with my family, playing the piano and singing, eating mashed potatoes.”
#safeis ??? pic.twitter.com/JSbGW8cBAC
— daya (@Daya) July 16, 2018
‘Safe’ is the follow up to ‘New’ and her 2016 debut album Sit Still, Look Pretty. Daya is also widely known as the vocalist on The Chainsmokers’ Grammy Award winning global hit ‘Don’t Let Me Down’.
With her sophomore album on the way, Daya is proving to be a force to be reckoned with. Whilst her previous releases have showcased her talent and artistry, this songstress has only scratched the surface and we couldn’t be more excited to hear what she has in store for us in the future.