Demi Lovato’s latest single, “Kiss,” marks a confident return to the dance floor – a glittering, tongue-in-cheek anthem that captures the pure joy of pop without the need for overthinking. It’s the kind of song that demands to be played loud, whether you’re out under the lights or just dancing in your living room.
“Kiss” is a masterclass in sensual simplicity. A pulsing bassline and shimmering synths drive the track, while Demi’s voice – playful yet commanding – delivers each lyric with a wink and a smirk. “It’s not that deep, unless you want it to be,” she teases, striking the perfect balance between carefree and self-aware. It’s both flirtatious and freeing, a reminder that pop doesn’t have to carry the weight of the world to feel meaningful.
The video, directed by 91 Rules, brings that message to life in vivid, mischievous colour. Demi glides through the scenes with a liberated energy, embodying the spirit of the track and inviting everyone watching to drop their inhibitions and kiss – for fun, for connection, or simply because they can. It’s cheeky, camp, and effortlessly confident, much like the pop icon herself.
“Kiss” follows recent singles “Fast” and “Here All Night”, continuing Lovato’s re-embrace of her dance-pop roots. After experimenting with rock textures on REVAMPED and the emotionally charged storytelling of HOLY FVCK, this new chapter feels like a celebration – one grounded in self-acceptance and pleasure rather than pain.
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