Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED.
Ellie was introduced to Ryan and Dean Ginsberg, the co-founders of SERVED through mutual friends, and says she “immediately fell in love with the brand – not only because it’s the best hard seltzer I’ve tasted by quite some margin, but also because this is a brand driven by care and respect for the natural world at this crucial point.”
“I’ve always enjoyed a social drink with friends, but I also lead a busy lifestyle and I am passionate about my health, fitness, and the environment. Served is a brand that allows me to have it all – a delicious and refreshing alcoholic drink without all the calories, sugar and bad stuff.”
She adds, “We are going to take on some of the biggest brands on the planet, but do it our way. We refuse to compromise on the quality nor the health of the natural world. We use ‘wonky fruit’ as an intervention on food waste, the most innovative ecological packaging materials we can think of and we will support habitats, people and animals on the frontline of the nature crisis. We will continue to be 100% transparent. Oh, and we’ll do all this while having fun and building an awesome brand with awesome people.”
Created in Hertfordshire, SERVED, is an extremely refreshing drink. Here at CelebMix, we were lucky enough to have tried both flavors currently for sale. Raspberry and Lime. Our favorite was the Lime one, which was so thirst quenching in the current warm weather we’ve been having in the UK. They are perfect for drinking this summer, whatever your plans, be it chilling at the beach, picnics with friends, or hanging out in your back garden.
What’s really cool about SERVED is they are packaged in fully recyclable cans, use wonky fruit that would have otherwise gone to waste, and contain no artificial additives or sweeteners. Created by infusing sparkling spring water with the wonky fruit they then pair this with their own ServedPureTM spirit. The result is a refreshing 4% ABV plant-based, gluten-free hard seltzer with a crisp, fresh flavor, and a touch of natural sweetness. SERVED only contains 57 calories and zero sugar. They are also committed to inspiring the industry as a whole to do better, 5% of profits from each can sold are invested towards environmental projects and saving critically endangered species around the world.
SERVED is already available nationwide with high-profile listings including Selfridges, Harvey Nichols, Planet Organic, and WHSmith – and will continue to expand its retail footprint alongside significant growth in key international markets including Ireland, France, and Spain.
Have you tried SERVED? Let us know @CelebMix!