Franklin Eugene is again revolutionizing men’s fashion with a new Spring and Summer 2024 Collection. With bold lines, solid colors, and geometric cuts, Mr. Eugene presents a fashion line with a cohesive look in formal and casual settings. His fresh take on menswear classics makes us re-imagine the possibilities of a new fashion that blurs the lines between established categories.
“Staying true to Franklin Eugene style hallmarks – this is a repurposing and re-imagining of the clean lines, strong cuts, progression, and transition for which the brand is known,” noted Mr. Eugene.
Mr. Eugene re-envisions fashion staples, marrying form and function to create clothing that seamlessly blends formal and casual elements. Each item is built to serve a dual purpose, equally at home in a daring street-style ensemble and as show-stopping formalwear.
Not only are classic fashion forms re-imagined, but their composite elements are also given a new look and fresh approach, communicating power and confidence in their design.
Wraparound fabrics envelop zippers and buttons, providing a clean finish to dress shirts, pants, and shorts, defying expectations and presenting an alternate vision of fashion’s fundamental elements.
Cummerbunds cinch waistlines in semi-casual open-shoulder tops and tailored blazers. Trousers straddle between athleticwear’s form-fitting curves and Savile Row’s tapered lines.
Thick fabrics support architectural styling and exaggerated silhouettes, conveying a robust yet sleek look that isn’t afraid to make its presence known at any angle.
Cuffs and collars alternately extend and retreat, tapering a garment’s shape at its ends while opening it at the top in bold, imaginative ways that redefine expectations.
Mr. Eugene’s casual offerings also remain consistent with the collection’s aesthetic choices. A select color palette of bold reds, matted blacks, royal blues, and cloud whites brings uniformity in design and draws the eye. Minimalistic lines of color cut a swath across the canvas of a jacket or shirt as trim and designs.
Mr. Eugene’s daily wear isn’t afraid to show skin with sleeveless tunics, daring V’s, and shoulder-baring dress shirts. This relaxed and casual approach communicates casual confidence in a rare celebration of the male form beneath. With sporty cuts that stick close to the skin and jackets that let the chest breathe, the line’s casual offerings display a side of masculinity rarely showcased in men’s fashion.
By reimaging menswear, Franklin Eugene reboots men’s timeless style standbys with fresh, modern looks, as if they emerged from an alternative now. Relaxed and upscale, at times sleek and structured, and often both, Mr. Eugene’s line is meant to be worn across all facets of life. Each look is an opportunity to make a bold statement casually or formally.
With its new language of shapes, colors, conventions, and cuts, Franklin Eugene’s new Spring and Summer line promises to be a launching point for new clothing designs, building on daring experimentation. But in many ways, it is also a continuation of a theme and a further exploration of Eugene’s bold and uncompromising decisions as a fashion visionary.
E-mail [email protected] for purchase information or to view the entire collection.
Visit www.franklineugene.com