ITV Creative has partnered with award winning design agency, ManvsMachine on a new brand identity for ITV2, the network’s entertainment channel aimed at 16-34s.
The new branding, which viewers will see on TV, computer and mobile screens from today, encompasses an update to on-screen presentation, idents, the introduction of gif style bite-sized promos, and a re-boot of the channel’s social feeds, spanning YouTube, Facebook, Twitter, Instagram along with the launch of new ITV2 channels in Snapchat and Tumblr.
Executive Creative Director of ITV Creative, Tony Pipes said,
“In terms of the branding for ITV2, we wanted a new younger look and feel plus a new promotional model, that was more digitally connected. To be modern we knew it had to be fun and dynamic, always updating, weaving in with our social feeds, and better reflecting the kind of channel ITV2 is. We call it ‘TV. And Then Some.’
With a great season of programmes ahead of us including the likes of Keith Lemon’s shows, home-grown comedies like The Job Lot, entertainment in Release The Hounds, Tricked and the Almost Impossible Gameshow, Xtra Factor, I’m A Celebrity…Get Me Out of Here Now!, The MOBO Awards and later, the arrival of Seth MacFarlane’s animated series including new Family Guy, we wanted to overhaul our branding to better reflect our tone and personality.”