Pepsi have premiered their latest ad campaign starring Kendall Jenner.
The model and star of Keeping Up With The Kardashians has teamed up with iconic brand for a short film called ‘Live For Now Moments’.
The ad sees Kendall leaving a photoshoot and joining a protest calling for love and peace, before handing a can to police as a peace offering.
As the police officer smiles, the crowd of protestors cheer.
Pepsi describe the advert a ‘short film’ about ‘the moments when we decide to let go, choose to act, follow our passion and nothing holds us back.’
‘Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments.’
‘No matter the occasion, big or small, these are the moments that make us feel alive.’
The advert features Skip Marley’s song ‘Lions’.
Critics and fans have not been so kind about the advert, with many feeling that it trivialises recent protests over police brutality against black people in America.
Pepsi have defended the mini movie, issuing a statement via AdWeek.
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”
Check out the Pepsi ‘Live For Now Moments’ advert starring Kendall Jenner below:
What do you think of the latest Pepsi commercial? Has Kendall made a mistake by taking part? Let us know your thoughts over on Twitter @CelebMix