little mix

Little Mix Drop ‘Touch’ Music Video

The wait is finally over. Little Mix have just dropped the music video for ‘Touch’, their latest single off their platinum-selling fourth album Glory Days. Without much warning, the entire Little Mix fanbase was knocked off their feet at the arrival of this music video.

Directed by Director X and choreographed by Parris Goebel, the video shows off Little Mix’s sultry and confident side. The video follows the girls dancing through a pastel-coloured maze, accompanied by several male backup dancers, also known as “Mix Men”.

The bridge of the song features a bunch of gorgeous close-up shots of the girls. (You know what’s taken over our camera roll this evening). To conclude the video, the group joyously exit the maze. They are left in front of a yellow wall and some pink storm clouds, where they continue to absolutely nail their choreography.

With the brightly coloured rooms, the classic Little Mix choreo, and the Mix Men, it is reminiscent of aspects from their previous videos for ‘How Ya Doin’ and ‘Move’, with a touch more maturity and sophistication. We would definitely count it as one of their best videos to date, and many Mixers seem to agree with us!

Can we also take a second to appreciate the aesthetics of the music videos from the Glory Days era so far? First we had the soft pinks and purples in the Shout Out To My Ex music video and single cover, and now the stripey muted pastels in the Touch video! We hope the girls keep those beautiful colour schemes rolling with whatever the next video will be. Most of all, we can’t wait to see the girls perform ‘Touch’ live on the Dangerous Woman Tour with Ariana Grande in a few weeks!

If you haven’t already, watch the absolute masterpiece that is Little Mix’s music video for Touch right here:

What do you think of the ‘Touch’ music video? What is your favourite part? Let us know on Twitter @CelebMix or @CelebMixLm. 

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.