Rising pop queen Madison Beer has unveiled the music video for her latest single ‘BOYSHIT’.
Directed by Lauren Dunn, the visual takes inspiration from David Lynch’s glamourised scenes of Americana to create a captivating aesthetic which emphasises female empowerment. Amidst scenes of Madison with the “man who can’t stop lying”, the visual focuses on the songstress teaching a group of women how to deal with relationship issues.
“I wanted this video to be a tongue-in-cheek nod to dealing with toxic masculinity while playing with the aesthetics of cult films ‘Blue Velvet’ and ‘The Heathers’”, says Madison about the visual.
“At its core, ‘BOYSHIT’ is about knowing your worth and taking back your power in a relationship that clearly has its problems. I’ve been there and that isn’t always an easy thing to do, so I hope this song serves as a reminder for any of my fans out there who need it. You’re worth so much more than someone’s BS.”
‘BOYSHIT’ is taken from Madison’s highly anticipated debut album Life Support, which is due for release via Epic Records on February 26. Madison recently unveiled the track listing for the album, and it will include her previous singles ‘Selfish’, ‘Stained Glass’, ‘Good In Goodbye’, and ‘Baby’ which have a combined total stream count of 500 million.
Life Support Tracklist
- The Beginning
- Good In Goodbye
- Follow the White Rabbit
- Stay Numb and Carry On
- Sour Times
- Stained Glass
- Emotional Bruises
- Everything Happens For A Reason
- Channel Surfing/The End
Following a successful career as an independent artist, selling over one million records in the UK alone, and collaborations with the likes of Europa, Madison signed to Epic Records late last year and is ready to take the next step in her career. Life Support is set to showcase the artist at her most personal and is one of the most highly anticipated records in recent times.
Life Support is available to pre-order now.