MSG Company Submits Planning Application for Next-Gen London Arena

London has one of the most vibrant live music scenes and hosts a number of top-notch venues such as The O2 Arena, Bush Hall, Royal Albert Hall, Roundhouse and many more. And now England’s capital is set to be home to a brand new capacity arena.

The Madison Square Garden Company (MSG) has formally applied for planning permission in order to start work on its proposed next generation London venue, MSG Sphere.

If all goes well, the 21,500-capacity venue which will boast a 17,500 seated capacity will be built in Stratford-next to Westfield Stratford City shopping centre. It will host concerts, residencies, immersive experience, family friendly shows, corporate events, star studded award shows, product launches and select major sporting events.

MSG, which has submitted a planning application to London Legacy Development Corporation (LLDC), have purchased the 4.7-acre East London site, which was last used as a temporary coach part during the 2012 London Olympic and Paralympic Games, for an estimated £60 million.

Speaking about the exciting plans, Jayne McGivern, MSG’s EVP of development and construction, said: “This is an opportunity to take an inaccessible coach park and use it to support thousands of jobs, and billions of pounds of economic benefit.”

The music venue will be based on the same design as the inaugural MSG Sphere, which is currently under construction in Las Vegas. Featuring an iconic spherical shape, and would be wrapped in triangular LED panels which, when switched on, will showcase a range of static and moving images.

Are you hoping that plans for the MSG arena in London are approved? Let us know your thoughts over on Twitter @CelebMix.

Written by Laura Klonowski

Qualified music journalist! Writing single/album/live reviews, feature articles, interviews, and news pieces.
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