Bad Business premieres the music video for “Turn It On” today on CelebMix. Hailing from New York, NY, the band’s sound is best defined as yacht rock, emphasizing silky-smooth melodies and fresh, polished vocals reminiscent of Steely Dan, Christopher Cross, and The Doobie Brothers.
Originally known as the West Coast Sound, aka adult-oriented rock, yacht rock began with the Beach Boys’ “Sloop John B,” according to Dan O’Sullivan of Jacobin Magazine. Essentially, yacht rock is soft rock flavored with tantalizing wisps of velvety tonal nuances and chic, expansive harmonics. It’s the kind of music that sends cap-a-pie delicious sensations rippling through listeners’ diaphragms.
“Turn It On” opens with burnished guitars emanating cool, stylish colors flowing into a soft rock melody full of gorgeous layers of vocal harmonies, lustrous with complex colors. The mood is upbeat yet exquisitely mellow and charming, coruscating with undulating textures and cashmere hues. A crisp beat and thumping bassline provide a cogent rhythm, as the contagious harmonics ride overhead.
When the controlled bray of the saxophone kicks in, the tune takes on a sonic flash of flamboyance, a shimmering douceur de vivre, imparting suffused energy, as well as a creamy zest.
The video opens with a yuppie-yacht theme, with the band caparisoned in dress shirts and ties aboard a luxury yacht. As the video proceeds the costumes flow from relaxed and informal to outrageously fun: colorful Hawaiian shirts replace the Wall Street look, followed by swim trunks and beautiful women sunbathing on the deck, culminating with a variety of costumes, including a captain’s uniform, a priest, and a dinosaur mask.
“Turn It On” emanates a retro sleekness and suave, elusive tang that’s irresistible and infectiously yummy, like spirals of pink cotton candy flavored with dark chocolate and hints of wine. Bad Business definitely knows how to dish out mellifluous music that feels and tastes like soft serve ice cream.