London-based electro-pop singer-songwriter Sofi Vonn introduces her music video, “Rumors,” following on the heels of “Afterglow” and “Famous.”
Talking about the song, Sofi shares, “‘Rumors’ is a special song to me because it’s about my journey of self-acceptance. During college (or university as we say in the UK), I had a hard time dealing with my sexuality. People (not ones I was close with or even friends with) would often start rumors about me and who I was interested in. Any new friend I made, especially if it was someone a guy was into at the time, I’d be “in love with.” I always knew that I would lead a much more interesting life than any of the people involved in these rumors, which I did at the time and do now even more so. Most of them moved to New York to pursue finance, hanging out with the same friends in shitty bars like they are still students. Hence the chorus, “I’m better this way.”
Produced by the all-female team at Grl.vision, the video depicts Sofi in various milieus, blending charismatic visuals with the delicious hum of the song.
Sofi explains, “I had so much fun making this video. I worked with Grl.vision, an all-female video production company based in London who focus on music videos for female-identifying artists. The goal was to make a fun edgy video, focusing less on a storyline through featuring several outfits and locations. They made the planning and filming stress-free, and I couldn’t be happier with the outcome. I think the retro visuals really complement the soft pop sound of the song. It also felt right working with a team of girls since the song is sort of an anthem about entitled straight men delegitimizing LGBTQ+ women.”
Opening on low-slung, shimmering textures, followed by the entry of Sofi’s crème de la crème voice, nuanced with deliciously evocative timbres, on the chorus “Rumors” mousses up to vibrant layers of alluring harmonics, smoldering with latent energy.
The highlight of “Rumors” is Sofi’s creamy-dreamy vocals, suffusing the lyrics in cashmere surfaces, at once irresistible and flowing on lush, gliding sensations.
Wow! Sofi Vonn has it going on! Amalgamating swish images with stylish electro-pop, “Rumors” delivers an audio-visual treat.
Follow Sofi Vonn Instagram | Twitter | TikTok | Facebook | Spotify