OneRepublic have released the music video for their new single ‘Connection’.
Directed by Joel Pront with choreography by Matthew Peacock, the powerful visual was filmed at The Oculus in New York City and addresses the battle between the real world and the digital age. The black and white visual sees frontman Ryan Tedder looking to make a connection with someone, however, he is surrounded by people looking at their hands, emulating them being glued to their phones.
Amongst the crowd who appear to be on autopilot, a woman appears to break free and begins to dance. Despite her best efforts, she fails to get the crowd’s attention, as they remain focused on their hands. Reminiscent of many busy cities, people are too preoccupied with what’s in their hands to take in their surroundings and what’s going on around them. Ryan manages to spot her in the crowd, however, doesn’t manage to make that vital connection.
Whilst the majority of the video is in black and white, colourful scenes of OneRepublic, made up of Ryan, Zach Filkins, Drew Brown, Brent Kutzle, and Eddie Fisher, performing and connecting with the audience are intertwined throughout, adding another perspective to the visual.
Check out the music video for ‘Connection’ below.
‘Connection’ is OneRepublic’s latest offering and follows on from their Logic collaboration, ‘Start Again’, which appeared on the soundtrack to season two of 13 Reasons Why. Since its release, ‘Connection’ has garnered over 43.5 million streams. The track is also featured in Jeep’s annual Summer of Jeep Campaign, which you can watch here.
You can download or stream ‘Connection’ here.