Pop artist Elliot Crawford premieres the music video for his latest single, “You Think I Like It,” on CelebMix. Slated for official release on August 10, CelebMix has it right now.
The song follows his debut single, “Queen & A Double,” which garnered 3 million streams on Spotify, and 7.5 million views on YouTube. On “You Think I Like It,” Crawford changes musical direction, shifting from the thick pulse of trap to a more melodic sound infused with tantalizing reggaeton flavors. Written and co-produced by Crawford, Ben Stancombe, and Ellis Lawrie, the video was shot on a U.K. beach during a heat wave.
Crawford attained vast popularity and fame with his YouTube channel The Elliot Crawford, where he posts rugby and soccer challenge videos, along with cover songs of contemporary hits. His popularity soared when he posted covers of Justin Bieber’s “Love Yourself” and Drake’s “One Dance.”
The Elliot Crawford channel boasts almost 500,000 subscribers and more than 31 million hits. With his massive social media platform, Crawford is definitely a major influencer of pop culture taste and trends.
“You Think I Like It” opens with a reggae feel flowing into the cashmere textures of reggaeton. The rhythmic pulse throbs with sensual percussion and cool tropical beats. Crawford’s voice exudes soft sultry tones and seductive timbres, infusing the tune with gentle harmony. His melodic tones assume a rap-lite aroma every once in a while, giving the lyrics a crisp snap.
The lyrics narrate the turmoil of a foundering relationship.
“You think I like it / You mess with me so I mess with you / You try to fight it / But inside we both know it’s true / I’m out here tryin’ / But there’s not much more I can do / Save all your crying / And let’s try to see this one through.”
The stylish video intersperses images of Crawford on the beach, in a parking garage, walking through a marina, and riding a skateboard streaming purple smoke.
I think you’ll like “You Think I Like It” – a lot. The silky feel of the reggaeton melody, along with the contagious rhythmic flow, and Elliot Crawford’s easy-to-listen-to tones are captivating.