Barbie teams with Little Mix for ‘Raise Your Voice’ campaign that will mark the launch of Barbie Rock’n’Royals. As part of the initiative, girls will have the chance to enter a singing competition celebrating the launch of the new Barbie DVD and toy range.
“Barbie has always fuelled imagination, inspired creativity and encouraged self-expression and we are delighted to be working with Little Mix who are such an inspiration to girls in how they have found their voices through music.” said Wendy Hill, brand activation director at Mattel.
The competition will run from september 1st to October 18th. The winner will be selected by the four british girls and will even get the chance to meet them.
In these new videos, the girls are showing some support to the contestants, lovely ! Talking about confidence, music beginnings, preparation and vocals, they provide some tips too. See the videos below :
Head to Nickelodeon website to enter the singing contest. Show your vocals skills by singing and recording your own version. Little Mix will maybe judge your video as the best and loudest, you’ll get free tickets for you and your best friends, and loads of Barbie goodies !