Khool C11ty have been causing a stir online with their latest track, ‘In Ma Head’ (featuring Victoria Shapiro).
To coincide with the release of the track, the house production duo launched a competition on Instagram, encouraging fans to send in clips of themselves shuffling using the hashtag #InMaHead. The competition went viral, with over two million combined views across 350+ Instagram videos.
Following the “mind-blowing response”, Khool C11ty have since compiled the very best clips of fans dancing to ‘In Ma Head’ into a montage, which was recently premiered by Discobelle.
Since the launch of the competition, the jacking house track has received radio support from Kiss, Capital, Gaydio, and The Beat London. It has also been picked up by DJs in clubs across the UK, Ibiza and beyond, with Roger Sanchez and Oliver Heldens among its supporters.
‘In Ma Head’ has since been remixed too, having been given a darker edged late night EDM remix from Fortune 8, and a garage house remix from rising star Tom Frankel.
Will you be shuffling to win Khool C11ty’s #InMaHead competition? Let us know on Twitter @CelebMix