Rising UK girl group Sweet Love are staking their claim on the pop landscape with the release of their latest single, ‘Maybe I’m Crazy’ – a glossy, hook-laden, country inspired bop that cements the quartet as one of the most promising newcomers of 2025.
The group – made up of Jasmine, Honey, Venice,and Maya – have been steadily gaining momentum throughout the year with a string of infectious singles, including their breakout debut ‘Bad Guy’ and fan-favourite follow-up ‘I Hate You So Much’. But ‘Maybe I’m Crazy’ (OUT NOW!) marks their boldest step yet toward mainstream dominance.
Built on shimmering synths and an anthemic chorus primed for festival-stage sing-alongs, the track showcases the band’s evolving sound: confident, unapologetic pop with a polished edge and a wink of attitude. Lyrically, it leans into emotional chaos with a playful self-awareness that feels tailor-made for the TikTok generation.
The accompanying music video – filmed on location in the United States – delivers a warm, cinematic glow that signals a striking visual evolution for the group.
“‘Maybe I’m Crazy’ feels really natural for us,” Maya says. “It’s super fun, relatable and the country vibe gave us something different to play with, especially when it came to outfits, location and choreography.“ With Jasmine adding: “shooting the music video in the US just unlocked the whole vibe for our song, I’m completely obsessed with the video and the song, it’s definitely our best project yet!”
“We wanted to tell a story through our music, whilst still showing off our vocals,” Venice says. “‘Maybe I’m Crazy’ feels like it does exactly that.“ Honey concludes: “We don’t want to feel locked into one genre of pop so each song we release is a little of who we are and what we love. We add a little something to complement our pop each time. We had a little R’n’B then a little K-pop, this time we have a little ‘Country pop’ I think people are going to love this one”
Watch the official music video for ‘Maybe I’m Crazy’ below:
Having already sparked major industry buzz — with support from stars like Stormzy and the Spice Girls, who praised the newcomers and welcomed them into the lineage of British girl-group pop – Sweet Love are rising fast. For fans and critics alike, that kind of nod makes it clear just how quickly they’re breaking into the cultural conversation.
Formed in 2023 and signed to Greenback Records, the girls have been vocal about their mission to empower young women through upbeat, energetic pop. “We want to make the kind of music that girls can sing at the top of their lungs with their best friends in the car – fun and full of attitude,” the group said in a recent interview. “We’ve been working for so long on our music and so we can’t wait for the world to finally.”
With their growing fanbase, tight choreography, and an unmistakable chemistry both on and off stage, Sweet Love seem poised for a breakout year – and ‘Maybe I’m Crazy’ might just be the single that puts them on the global map.
Download / stream ‘Maybe I’m Crazy’ here.
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