In an unprecedented move, Madame Tussauds has unveiled 13 new wax figures of global superstar Taylor Swift, each capturing an unforgettable look from her record-shattering Eras Tour. Spanning 13 cities across four continents, the rollout marks the most extensive multi-figure launch in the attraction’s 250-year legacy.
Created by over 40 artists across 14 months, the lifelike figures pay homage to the visual spectacle of Swift’s tour, which captivated millions of fans worldwide from March 2023 to December 2024. With meticulously recreated costumes and immersive displays, the exhibits aim to transport fans “on stage” at The Eras Tour, as described in the press release.
The rollout includes figures placed in key locations such as Hollywood, Las Vegas, New York, Orlando, Nashville, London, Blackpool, Amsterdam, Berlin, Budapest, Hong Kong, Sydney, and Shanghai. One touring figure will rotate among various Madame Tussauds attractions globally, starting in Shanghai.
Each figure is styled to reflect a different era from Swift’s career, with outfits recreated in collaboration with renowned fashion houses and designers. In Hollywood, the “Speak Now” figure is dressed in a lilac Nicole + Felicia ombré tulle gown, while the “Fearless” figure in Las Vegas wears the gold-fringed Roberto Cavalli minidress Swift famously performed in. The “Midnights” figure in New York features her signature multicolored tinsel jacket paired with a midnight-blue embellished Zuhair Murad playsuit.
Orlando’s “Reputation” figure dons Taylor Swift’s black sequined Roberto Cavalli catsuit with red snake detailing, and in Nashville, the “evermore” figure is styled in Etro’s mustard-hued floor-length gown. Meanwhile, London will host the “Lover” era Taylor Swift, complete with a replica of her orange and pink Versace leotard from her 2024 Wembley performance, and Blackpool will showcase a “Red” era figure wearing a red-to-black ombré embellished playsuit.
“This is the most ambitious project in Madame Tussauds’ 250-year history, which only feels right to reflect the stratospheric status of Taylor Swift,” said Danielle Cullen, Senior Figure Stylist at Madame Tussauds. “We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti, and Etro to recreate some of the Taylor Swift | The Eras Tour’s most iconic looks—many of which will have special significance to the cities the 13 new figures will call home.”
“It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.”
The tour itself has become a cultural and commercial landmark, grossing over $2 billion in ticket sales and drawing more than 10 million attendees across 149 shows. Swift’s influence extended beyond music, making headlines for her philanthropy, fashion, and economic impact.
“Taylor Swift is a generational icon and a cultural powerhouse,” said Laura Sheard, Global Brand Director at Madame Tussauds, as she emphasizes the significance of the moment: “The phenomenal success of her record-smashing tour is the perfect moment for Madame Tussauds to immortalize with 13 figures – Taylor’s lucky number – across four continents to ensure we’re reaching as many fans as possible. We just know they are going to love it as much as we do.”
This launch follows Madame Tussauds’ tradition of honoring music icons, including the previous record of seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Swift’s first figure debuted in New York City in 2010. Fifteen years later, this historic release cements her legacy not only as a pop icon but as a defining cultural force of the 21st century.
The 13 new figures will be available for public viewing starting today (July 25)!
Want to see every era come to life in wax? Whether you’re a “Speak Now” dreamer or a “Reputation rebel”, there’s a Taylor Swift waiting for you across the globe.
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