They are about to bring in a rock revolution laid on the foundation of divine timing, being twin flames and their endless love for music.
Many artists in the creative and artistic realms, like music, are often caged in a surrounding of conventional ideas. Only a handful of artists speak about innovating in the industry and going beyond boundaries to create something in music that can stay for the longest time in people’s minds and hearts. Who better than VAYA VAYA to serve as an example here? This incredibly talented artist from Toronto is the one who has never gone by the rules; instead, she made her own and inspired others to follow suit. Her collaboration with American music icon JACK WHITE has recently turned the spotlight on her.
It is surreal to realise how years before, VAYA VAYA and JACK WHITE spoke a word to each other, something deeper had already begun. VAYA VAYA, long known for her emotionally charged, genre-bending solo work, recalls seeing JACK WHITE perform with The Dead Weather. She didn’t just see a drummer; she felt a soul, saying, “There was something familiar, something I couldn’t explain. I felt his unrest like a mirror of mine.” In some way or the other, JACK WHITE ’s music kept finding its way into her orbit and then came February 2025.
Their collaboration began with an innocent comment on Facebook and exploded into a steady flow of sonic and spiritual exchanges. One restless night, unsure of her creative future, she asked the Almighty when music would return to her. At 4.44 am, she awoke to a mind alive with riffs and melodies. She said, “It felt divine.” This led her to record fragments into her phone, preserving what would become seeds for ELUSIVE THUGS. Their bond goes beyond collaboration. It is the meeting of twin flames, souls said to be split at creation. Born eight years apart, they now walk in the same rhythm. She says, “I was born out of JACK’S greatest wounds but also to be his greatest gift.” The philosophy of twin flames suggests a higher calling. Their union is not just romantic; it is divine work, a mission, a cultural reset through music.
The two incredible artists are preparing to record at Union Sound Company formally. Rehearsals are in progress in a converted storage basement, a space chosen for its rawness. A music video is underway with VAYA VAYA’s Toronto crew, and the city may be the launchpad for something much larger. TRANZAC, a beloved indie venue in Toronto, is set to host their debut showcase this fall. Early demos hint at a sound that blends JACK WHITE ’s blues rock with VAYA VAYA’s fiery vocals and ethereal textures. One can expect black-and-white visuals, poetic rage and an unfiltered aesthetic that refuses to be boxed.
Speaking more on ELUSIVE THUGS, VAYA VAYA says it is less a band and more a cultural signal. Their work in their debut project is the antithesis of digital perfection, but it’s raw and beautiful. The lyrics are both love letters and battle cries, and the visuals drip with shadow and spirituality. They embody the tension between genders, control and chaos, tradition and rebellion. Every note is a prayer; thus, VAYA thinks this isn’t just a collaboration born in studios; it was written in stars.
VAYA VAYA’s collab with American musician JACK WHITE has turned heads and made headlines all over. Music lovers and listeners will see the pulse shift with ELUSIVE THUGS as it will take the stage, going beyond rock, rising as a revelation.