SJ Hill has never been afraid of emotional intensity, but on ‘Spell on Me’, the Welsh soul singer leans fully into love’s most intoxicating contradiction: the kind that elevates you even as it quietly undoes you.
Out today (January 23rd), and co-written by the singer along with long-time friend and collaborator Tommy John, the raw and sonically arresting track captures the push and pull of a relationship so consuming it feels supernatural – a romance that lifts you to impossible highs, drags you through devastation, and somehow keeps you coming back, even when every instinct tells you to walk away.
Driven by slow-burning soul and an ever-present sense of tension, the song blends confessional lyricism with hypnotic hooks, propelled by a vocal that hits with unfiltered emotional impact.
Commenting on the single, SJ says: “‘Spell On Me’ is a song that I hope a lot of people can relate to. It’s about the type of relationship when you know someone is bad for you, but you keep coming back because they lift you up and break you down in equal measure.”
Spell On Me (Official Music Video)
From local stages to international recognition, Hill’s voice has steadily built global momentum. His music has landed on Spotify’s Fresh Finds, BBC Radio 1Xtra, and BBC Radio Wales’ A-List, while his live résumé includes appearances at Wembley Arena and London’s O2 Academy. Embracing mainstream platforms early on, the Cardiff-born singer reached X Factor bootcamp in 2017 before going on to win an episode of ITV’s Romeo & Duet and reach the semi-finals of LLIAS: The Welsh Voice. Those achievements culminated this year with private performances for John Legend, Chrissy Teigen, and Chris Martin at a New Year’s Eve celebration at the Soneva Jani Resort in the Maldives.
The release of ‘Spell On Me’ comes following the viral success of SJ’s previous single ‘Tonight’ (1.4 million Instagram views, 40K+ streams), and cements his place as one of musics most compelling emerging voices.
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