YouTube Encourages Young Viewers to Vote With #voteIRL Campaign

Following the recent presidential debate in America, YouTube has stepped up its #voteIRL campaign, to encourage eligible citizens to register to vote.

The platform has gathered some of its most well-known creators, as well as some other celebrities, to spread this important message to their audience. In the first promotional video for the campaign, YouTubers such as Hannah Hart, Hank Green, Kingsley, Anna Akana, and Bethany Mota explained why it is so important for young people to vote in the upcoming election.

YouTube said that “even though people are clearly following the election online, we want to make sure they get involved ‘in real life’, too. We believe in giving everyone a voice. So this U.S elections season, we’re committed to making sure that people-especially young people-use their voice by voting.”

It was calculated that it takes approximately 1 minute and 34 seconds to register to vote. YouTube incorporated this statistic into their campaign by emphasizing just how quick and easy the process is. Each video features a YouTuber or other celebrity doing something for 1 minute and 34 seconds, while encouraging us to get out and vote. The idea is that the viewer will open another tab and register in the time it takes for the video to play. It really makes you feel like you have no excuse!

There is a playlist of over 100 of these #voteIRL videos, but we’re going to highlight some of our favourites!

Register to Vote While Conan O’Brien Cooks Popcorn

Register to Vote While CHVRCHES Does Jumping Jacks

Register to Vote While The Chainsmokers Make Tacos

Register to Vote While Ryan Seacrest Hosts a Radio Show

Register to Vote While Timothy DeLaGhetto Eats Chicken

If you are eligible to vote in the upcoming election, here is the link to register to vote. Let your voice be heard and #voteIRL!

Have you registered to vote yet? What are your thoughts on YouTube’s latest campaign? Let us know on Twitter @CelebMix.

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.