‘All the Time’ debuted at Zara Larsson’s intimate ‘Don’t Worry Bout Me’ tour and has been anticipated for an official release ever since.
Larsson has been building up anticipation for the single all throughout the week after announcing the official release earlier in the week. The Swedish pop sensation took to her social media to unveil ‘alternative artworks’ for the single, a marketing strategy we haven’t seen in the music industry for a single in quite some time.
TOMORROW pic.twitter.com/2hM03fSaGb
— Zara Larsson (@zaralarsson) June 20, 2019
The single is expected to be on Larsson’s upcoming sophomore album which has been confirmed for a release this year. It follows on from the upcoming album’s lead single, ‘Ruin My Life’, ‘Don’t Worry Bout Me’ and ‘WOW’. All previously mentioned singles have stunned fans and pop critics so far but ‘All the Time’ appears to be that perfect summer pop banger we seem to have been missing this year.
Not only have fans been treated to a new single from Zara Larsson, but there’s also an accompanying music video for the track, which has only just recently been premiered.
You can watch the music video for ‘All The Time’ below:
Earlier this month, Zara Larsson collaborated with arguably one of the biggest boybands of this generation, BTS. Produced by Mura Masa, ‘A Brand New Day’ is taken from the K-Pop group’s soundtrack for their upcoming mobile game, ‘BTS World’. They have also collaborated with pop connoisseur Charli XCX on the lead single, ‘Dream Glow’.
With four singles released throughout the past few months during the new era, that sophomore album announcement which Larsson has been teasing is expected any day now. We, for one, can not wait to listen on repeat.
You can listen to Zara Larsson’s new single, ‘All the Time’ below: