Zayn Malik, the acclaimed musician and global heartthrob, steps into an exciting new realm of non-alcoholic beverages. Joining forces with Mixoloshe, a female-led brand, Malik assumes the roles of Chief Creative Officer and co-owner, marking his foray into this innovative domain (as reported by PEOPLE).
His inaugural creation for the brand, a non-alcoholic Lychee Martini, debuted alongside a striking ad campaign shot in picturesque Turks & Caicos. However, the partnership will extend far beyond this collaboration.
The ad commercial captures the 30-year-old musician enjoying the drink by the water, reflecting his personal style with a can design inspired by his tattoos, including the “ZAP!” inked on his arm. The unique and delightful flavour of Lychee Martini promises a “sweet, floral, and slightly tropical” experience, aligning with Mixoloshe’s commitment to quality and natural ingredients.
Zayn didn’t just craft an incredibly delicious drink. He poured his passion into sharing the taste of his personal favourite – the captivating Lychee Martini. This non-alcoholic venture aligns with Malik’s desire to craft drinks non-alcoholic beverages that mirror the essence of his favourite cocktails.
Imagine the essence of freshly picked lychee fruits – perfectly ripe and brimming with sweet floral notes – infused with a lively sparkle, enough to make a unicorn jump with joy. This is the heart and soul of Zayn’s newest Lychee Martini. It’s low-calorie, low-carb, low-sugar, gluten-free and all-natural, aiming to tantalize taste buds without a trace of alcohol.
“I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages, and build one of the most talked about drinks in the world.” Malik shares his excitement in a press statement and deeply believes the time is ripe for disruption, recognizing the growing consumer preference for healthier alternatives.
“The non-alcoholic beverage market is ready for disruption. We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like Mixoloshe to redefine this industry.”
Expressing his excitement for this venture, Malik reveals his long-standing desire to contribute to this market, emphasizing the importance of finding the right brand, partner, creativity, and taste—a sentiment echoed by Mixoloshe’s founder and CEO, Kristina Roth.
“I’m really excited about this new venture. I’ve been wanting to get involved in this market space for quite some time now—I didn’t want to just settle for any brand or company, though. It had to be right; the brand, partner, creative, and taste.”
Mixoloshe, already known for its alcohol-free concoctions like the tropical smoky margarita and blueberry gin and tonic, is amplifying its presence with Walmart offerings. The Lychee Martini four-pack retails at $10, while exclusive 12-pack deals are available online through Walmart, Amazon, and Mixoloshe for $35, aiming to cater to a nationwide audience. With Malik’s influence, the brand debuts in 500 Walmart stores across the US.
Roth, who founded Mixoloshe in 2022, received acclaim for her non-alcoholic Blueberry G&Ts, Tropical Smoky Margaritas, and more in its first year of business. Looking ahead, both Malik and Roth envision expanding the brand globally, with a particular focus on the UK, Malik’s home country. This partnership between Malik and Mixoloshe seems destined, united by a shared mission to revolutionize the non-alcoholic beverage landscape and establish Mixoloshe as a household name globally.