ShelbyAmess
The Sun and Moon have literally aligned for the launch of Ariana Grande’s new fragrance, which amazingly goes by the name ‘Moonlight’. In honour of the Solar Eclipse, which happened August 21st, Ariana decided to announce her upcoming fragrance, in partnership with LUXE Brands, which will be hitting stores in September 2017.
Following last years success with ‘Sweet Like Candy’, which won the 2016 Fragrance Foundation ‘Fragrance of the Year’ award, Ariana has finally announced the release of ‘Moonlight’, which Arianators around the world have been eagerly anticipating.
Moonlight was created to inspire confidence to be yourself and carries a strong message of being a positive light to those who surround you. Ariana also created this essence to showcase her personality and the special relationship she has with her fans.
“We are honored to once again work with Ariana, as she has become such a positive influence on millions worldwide. The undisputed success of her fragrance portfolio is a true testament to her connection with consumers and to her personal evolution from actress and artist to megastar and role model. I am confident MOONLIGHT will make another strong impact within the industry from both a sales and marketing standpoint.” – Noreen Dodge, Chief Marketing Officer of LUXE Brands.
The fragrance opens with an alluring scent of sparkling, rich black current and juicy plum, the heart of the fragrance goes to fluffy marshmallow and fresh peony for a captivating wink of intrigue and mystery and the final seductive touch is creamy sandalwood, black amber and sensual vanilla, to create a lasting trail of addiction.
The signature bottle is an alluring holographic design accented with a lavender cap. The sheen adds a mesmerising glow, complimentary of all angles and features a plush lavender pom pom adornment.
The sleek matte carton features hues of purple with holographic lettering trailing across a stunning portrait of Ariana gazing into the moonlight.
‘Moonlight’ will be available in Ulta Beauty Stores nationwide from September 2017. Followed by a nationwide roll out starting in October with other prestige retailers, including Stage Stores, Lord and Taylor, Bon-Ton, Boscov’s and Macys.com in the US.
How divine does Moonlight sound? We can’t wait to get our hands on this one! Tweet us your thoughts over at @CelebMix!
