Following a sophomore album release – The Valley still deserves your undivided attention –, a return to independent artist status, and her recent emotive “Ignore Me” single, Australian artist Betty Who is continuing to push forward with a reinvented style and sound.
On her new “Look Back” release, the second taste of an upcoming third album, Who and her producers have incorporated an unexpected subtle reggae beat to confront and tease potential romantic suitors. The end result is an edgy, sultry, and carefree pop release similar in vein to the underappreciated “Mama Say”.
To find the right balance of confidence and cockiness, the artist throws out unnecessary sexual innuendos and mind games for a more straightforward approach on “Look Back”. Strengthened by a playful yet forceful vocal performance, it’s safe to say a cautious warning has been delivered to all.
“Tell yourself that we’re just friends, when this conversation ends, I bet you’re gonna look back, look back, look back at it,” Who boasts on the energetic chorus. While the artist allows suitors to think the ball is in their court, she’s also found a way to control the situation, molding it as she sees fit.
A stark difference in terms of inspiration and sound when compared to “Ignore Me”, the new “Look Back” positions Who for another deserved chance at broader mainstream exposure and success. Something she’s unfortunately been unable to grasp at this point in her career.
What are your thoughts? Will “Look Back” make that desired radio impact? Let us know on Twitter @CelebMix