blackpink, kill this love, music video, youtube, itunes

BLACKPINK Makes History With “Kill This Love” Music Video

BLACKPINK is breaking records left and right with their latest comeback for “Kill This Love.” On April 4th. the four-piece girl group, consisting of members Jisoo, Jennie, Rosé and Lisa, released their music video for their single, and it was explosive in more ways than one. Besides having an upbeat, amplifying chorus backed by explosive visuals of the members shouting, “Let’s kill this love,” the music video went viral online, collecting nearly 50 million views on YouTube within its first 24 hours – the most for any group, ever, helping them reclaim the title of the group with the fastest video to reach the milestone, as well as the group with the most views within a 24-hour period on YouTube.

BLACKPINK ‘s music video for “DDU-DU-DDU-DU,” released last June, held the title as the most-watched YouTube video by a group within 24 hours before being surpassed by BTS‘ music video for “IDOL” two months later. With BTS’ comeback quickly approaching, it looks like the girls will have some competition in store for them, especially with BTS’ large fanbase, known as the ARMY.

In terms of a girl group, BLACKPINK is breaking other records, most notably for having the #1 song on the U.S. iTunes chart with “Kill This Love.” They are the first Asian girl group to do so, and only the second girl group overall to top the chart after Destiny’s Child with “Lose My Breath,” released 15 years ago.

The same day that the group released their new single and music video, they also dropped their new EP, also called “Kill This Love,” consisting of the title track, a remix of “DDU-DU-DDU-DU,” and three other new songs, “Don’t Know What To Do,” “Kick It,” and “Hope Not.” You can stream the EP below,

Fans might get the chance to hear the new songs performed live when the group heads to Coachella for two shows, or during their North American leg of their “In Your Area” world tour, beginning later this month.

Will you be seeing BLACKPINK on tour? What do you think of “Kill This Love” and its achievements? Tweet us @CelebMix to let us know!

Written by Michele Mendez

Michele Mendez is an editor at, where she covers all things pop culture, including entertainment, music, television, and film. In her free time, you can find her analyzing BTS' music videos or watching yet another series on Netflix. #ARMY Have a story idea? Contact: / TWITTER, INSTAGRAM, & FACEBOOK: @michmendezmedia