Katrina Rees
Camila Cabello is continuing her world domination one step at a time. After wowing the world with her recent performances at the Billboard Music Awards and Britain’s Got Talent, it has been revealed that Camila is the star of GUESS Jeans’ newest campaign.
The ‘Crying in the Club’ singer is the face of the GUESS Jeans Fall 2017 campaign alongside model Alex Dellisola. The campaign pictures are in black and white, which takes inspiration from GUESS’ roots and all-American style, reflecting the rich denim heritage for which the brand has become known for over the years.
Speaking about the campaign, Camila said: “I couldn’t be more excited to partner with GUESS on this incredible campaign. I’ve grown up loving their aesthetic and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it.”
Paul Marciano, Chief Creative Officer for GUESS?, Inc. added: “Camila’s confidence, strength and beauty reflect the qualities I look for in a GUESS Girl and am so excited to welcome her into the GUESS family. Choosing Camila to be the face of GUESS this fall celebrates that GUESS Girls are multi-talented, dynamic and accomplished women.”
The Fall 2017 campaign was art directed by Paul, and shot by fashion photographer Tatiana Gerusova in the desert of Palmdale, California. According to the official press release, “the campaign captures an amorous couple on the road looking for passion and excitement, serving as a backdrop capturing GUESS’ heritage through 90’s logo mania tee’s and oversized denim jackets. The dominance of denim evokes the free-spirited era of quintessential GUESS ad campaigns.”
GUESS’ women’s range for this Fall includes oversized jackets, high-waisted skinny jeans, cut-off shorts and push-up bustier tops. We can also expect to see statement faux fur on multi-coloured and leopard printed jackets, in addition to vintage inspired logo tanks and tees.
The men’s range will include oversized varsity jackets, quilted bombers, faux leather moto’s and faux-shearling coats. In addition, we can expect to see a lot of acid wash and distressed denim in the form of jeans and jackets.
The campaign will be rolled out at the beginning of July, so keep an eye out on www.GUESS.com, GUESS’ social platforms, in GUESS retail stores, fashion and lifestyle magazines and more.
