Since Candie’s creation in 1981, they’ve been making their mark in junior fashion. Currently sold at Kohl’s department stores, the line has been very successful over the years.
Candie’s promotes their brand by using celebrity spokepersons. In the past, stars such as Carly Rae Jepson, Bella Thorne, Vanessa Hudgens, and Kelly Clarkson have been representing the brand.
As of now, one of the most powerful, inspirational girl bands are promoting the line; the one and only Fifth Harmony.
Since Fifth Harmony’s creation in 2012, Camila, Normani, Ally, Dinah, and Lauren have been taking the world by storm. With their hit single “Worth It” still dominating the radio and a new album in the works, 2016 is surely going to be the group’s year.
The girls represented the brand last year, and now they’re back with new photos, new clothes, and a new campaign.
Candie’s is calling the campaign #CandiesBOSS, which is sure to be a hit. The line is currently live, and all the wonders and beauty can be seen on their website.
#CandiesBOSS is all about female empowerment, similar to Fifth Harmony’s single “BO$$”. On their website, Candie’s shares a personal quote from each of the girls, which can be seen down below.
Just another reason to love Fifth Harmony.
How do you like the #CandiesBOSS campaign? Will you be checking it out? Tell us down below in the comments, or tweet us @CelebMix.