Capital, the UK’s no.1 hit music station, has launched a brand new star-studded television advert featuring some of the world’s biggest music artists… as you’ve never seen them before!
Based on the concept of an ‘audition’, the ad sees Capital Breakfast’s Roman Kemp, Siân Welby and Sonny Jay serve as talent show judges, inviting music stars including Ed Sheeran, Anne-Marie, Lil Nas X, Becky Hill, KSI, Olly Alexander and Joel Corry to perform for them in the hopes of winning their approval, and securing a slot on Capital FM.
First up we see Ed, who is shown taking his time as he struggles to set-up his audition set, followed by KSI showing off his skills on the recorder and Becky Hill performing a rather impressive Hoola Hoop dance! Lil Nas X auditions via Zoom but forgets to un-mute himself, Joel Corry attempts to hype up the crowd, whilst Olly Alexander attempts to pull out all the stops by creating his very own, super elaborate backdrop complete with dry ice and LED lighting.
It is poor Anne-Marie however who has the worst luck of the bunch, as she turns up at the wrong building for her audition, and ends up performing for bewildered office staff at ‘Capital File Management’.
Commenting on the advert, Roman Kemp says in a press release: “We wanted to rope in some friends of the show for our latest TV ad and have a bit of fun. Everyone was up for the challenge and we had such a laugh making it. We hope you enjoy it!”