Cher Lloyd Unveils “Activated” Music Video

Cher Lloyd has just released the official music video for her latest track, Activated. Cher dropped the song just over a month ago, after a two year gap since her last album, Sorry I’m Late. Activated is a fierce, confident, and mature song that marks Cher’s epic comeback into the music world!

The music video to accompany this song is just as fierce. It has quite a different vibe than any of Cher’s previous videos. There is a over a minute of near silence as we see Cher pull up to a mysterious warehouse with a sign that reads “all good girls go to heaven”. She is greeted by a group of sleek dancers dressed in black from head to toe, and the song begins.

The rest of the video follows a similar mysterious yet fun theme. We even get to see the cups referenced in the song itself, within the line “swinging from the balcony with two cups, one in each hand”. Cher pouring green liquid from the cups is definitely the most GIF-able moment of the video!

Cher coined it her “all time favourite video to shoot to date”, and said it was “super fun”. Cher spoke to Elle about the video, and revealed it was actually a project especially for her fans. She said: “because while this track isn’t an official single, the reaction has been so incredible that I really wanted to follow it up with something special as thanks for all the support.”

Cher’s fans continued their unrelenting support after the release of the Activated music video by showing their love on Twitter.

Cher thanked her fans for their continuous outpouring of support for the Activated video:

Watch the Activated music video below:

Now we’re fully “charged up” and ready for even more new music from Cher. If Activated is anything to go by, this new era of Cher Lloyd is definitely going to be one to watch.

In case you missed it, we reviewed the song Activated a little while ago!

Did you enjoy the ‘Activated’ music video? Let us know on Twitter @CelebMix.

 

Written by Annemarie Cutruzzola

Canadian arts & culture writer and journalism student.