Former X Factor judge Cheryl is starring in a new L’Oreal campaign. The new commercial is in partnership with The Prince’s Trust charity which the Geordie superstar is also an ambassador for.
The new campaign is part of a three-year project which is aiming to help boost youngsters’ self esteem. The project hopes to reach around 10,000 young people living in Britain over the next several years.
Talking about the new photo-shoot for the All Worth It ad campaign which sees the ‘Crazy Stupid Love’ singer tenderly cradling her growing baby bump, Cheryl says: “As a long-time supporter of The Prince’s Trust and spokesperson for L’Oreal Paris I am so happy to support this partnership. Young people are facing more and more problems with self-confidence and we have to address these issues as a priority. My hope is that this partnership will help young people feel accepted and valued”
…turn self-doubt into self-worth. The "All Worth It" Confidence training program starts now! Link in bio?? #ALLWORTHIT #PRINCESTRUSTLOREAL pic.twitter.com/QrhrXjVaui
— Cheryl (@CherylOfficial) February 23, 2017
The new advert which also stars other big name celebrities including the likes of Hollywood actress Dame Helen Mirren, 2015 X Factor champion Louisa Johnson, and TV presenter Katie Piper, will be screened on huge screens in London’s Piccadilly Circus today.
You can watch the powerful commercial here:
You can visit the official L’Oreal Paris website to find out more about the inspirational All Worth It Campaign.
What do you think of the new L’Oreal and The Prince’s Trust All Worth It commercial? Let us know your thoughts over on Twitter @CelebMix.