Gen Z pop king Conan Gray stands on the cusp of a new era with the unveiling of his brand new single “Never Ending Story”.
Produced by the legendary Max Martin (Britney Spears, Adele, Lizzo), the theatrical track updates 80’s New Romantic vibes with 21st century style to create a bright, and bold pop bop that serves as the follow up to 2022’s “Disaster”.
Commenting on the single, Gray says in a press release: “It’s about a tale as old as time and something we’ve all gone through, which is a painful tumultuous relationship that just never seems to die no matter how many times you kill it. The story just drags on and on. Maybe that’s by design, or maybe you secretly don’t want it to ever end. I’ve always enjoyed disguising my sadness inside of upbeat music. It’s how I’ve handled life. I never like to take myself too seriously—life is painful enough as is.”
“I wanted to make something that felt like a true reflection of who I am these days,” he leaves off. “It felt like a celebration of emotions rather than mourning them. It’s beautiful that we get to grow and change together. ‘Never Ending Song’ is the beginning of a story.”
Watch the official music video for “Never Ending Song” below:
“Never Ending Song” is available to download / stream now